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It launched in late 2012 on mobile, thus officially becoming an addictive app on phones across the world.

King Digital says "Candy Crush Saga" launched in early 2011 on the company website, then in 2012 on Facebook. The popularity of its flagship game grew rapidly. Its 180 titles, which include Farm Heroes Saga and Pet Rescue Saga, come in 14 languages. The firm said 73 percent of its users play "Candy Crush Saga," or 93 million average daily active users out of the company's 128 million last December. And only 4 percent of the company's monthly unique users, or about 12 million monthly unique payers, actually bought "virtual" items, which is how the company makes money.Īnd King Digital Entertainment can't rest on its laurels of "Candy Crush Saga," the company's most popular game, forever. Investors like Smith are wary that there was already a dip in King Digital's profit, revenue and monthly unique payers in the fourth quarter of last year compared with the third. King Digital has said it is actively trying to protect itself from copycats by applying for trademark protection over the word "candy" and "saga." Meanwhile, the company is in a trademark dispute after the maker behind CandySwipe, a similar game from Runsome Apps that launched in 2010, accused Candy Crush of being a rip-off. One of the co-founders is John Sebastian Knutsson, the company's chief creative officer and part of the Swedish team that says it developed Candy Crush. King Digital's co-founder and CEO since March 2003 is Italian businessman Riccardo Zacconi, who was part of an online dating service before it was acquired by InterActive Corp.

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King came from one of the most challenging places, or most lethargic economies." There's no reason why creativity has to exist only in San Francisco. "Some people would consider it a disadvantage. "They didn't come out of incubators in Silicon Valley," Smith said of King Digital's founders.